I have been marketing only a short time and in that short time have found great success. When I first started I noticed the many tools that were in the back office of the opportunity that I joined, I also learned of the many tools available to help me along my way to success. There was one tool however, that most of us forget that we already came equipped with...and that is YOU.

Before I came to find success online I was in the Life Insurance sales industry. With only one product to sell, life insurance, I found I truly had to sell myself to my prospect. Me, I had to sell me. Many online you will find search out through forum after forum, blog after blog, looking and searching for the latest tool or platform from which to gain more and more traffic. All of this is understood and even I use the tools given to me to market my unique product, but what I believe has helped me use these tools most effectively was my own interesting self. Simply being you is the most effective tool you have in your arsenal.

Who are you? What are your hobbies? What are you favorite books, movies and music? You are the most effective tool you have! Social marketing is very big right now and only getting bigger. You are attracting prospects through your personal likes and even dislikes. You are marketing you when it comes to the Internet, and it is true that people buy from people more often than they buy from companies. I may not be worth millions, I may not have made thousands in a single day, but being me and using those friendly attributes has been my biggest tool for success on the Internet and I work from home.

So here is a great tip for the tool that is you in Internet marketing...be YOU. Smile through your websites, answers to questions in a Forum, on the video you make...smile and be you. Not everyone is going to sign up or buy your product, as a matter of fact, some people will downright not like you, but to each their own, you can't sell them all, just some and that could be enough.

David J. Boozer is a successful Internet Marketer and business owner. Through proven training and mentoring he has taken his unique personality and created success in not only his business, but the others who have joined his unique Internet opportunity.

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